Offering Brand vs. Portal: The in’s and out’s
When you are discussing Deployteq with a prospect, you can offer this as a resell partner in two ways:
- Like a loose brand within your own portal.
- As a very own portal for this prospect.
But: when do you choose which scenario?
Loose brand
- Low volume
- One or two brands are sufficient
- Few specific requirements with regard to purchasing conditions
- Less budget available
Does your customer want to take the next step in the field of email marketing or marketing automation, but is there little budget? Thanks to the model of the individual brands, you can also help them with a full-fledged marketing automation solution.
In this scenario you use your own price list, with a margin compared to purchasing from us.
Own portal
- High volume
- Need three or more separate brands (different brands, marketers in multiple countries, multiple audiences, etc.)
- Specific requirements regarding purchase conditions / want contract directly with the supplier / want own SLA / etc.
Larger parties, which operate nationally or even internationally, preferably offer you their own Deployteq portal. That fits better with their maturity, both in terms of budget and IT.
In this scenario, we use the standard Deployteq price list and you will receive a nice lead and kickback fee from us as a thank-you for bringing in and servicing this customer.
Our team is ready to support you in making this choice, giving pitches, preparing the quote, and everything else that is needed to turn that prospect into a satisfied Deployteq user!
